Automotive News magazine has been conducting a market analysis survey for the past four years. The survey is an important part of the NADA’s performance metrics for all vehicle makes and models. The goal of the automotive news market data book is to help define, establish and measure the performance and value of the car and truck manufacturing industry. The book offers information on manufacturers’ financial strength, market share, market shares, price and profit margin, and operating cash flow. This market data book is truly an asset to all those involved in the industry.
The Automotive News data book is the most complete analysis available for any model type. Data from this book can be used to compare different manufacturers and identify the top performing vehicle in any category. It gives a clear picture of what vehicles are selling and at what prices. Best of all, it helps one to know which vehicle is the best seller in a given season. For example, if there is a top performing vehicle year after year, then it is obvious that it will continue to perform at that level or improve year after year. However, one should not rely on just this data alone and expect that he or she can predict what the sales for that make will be in the future.
The data book also provides information that is specific to the United States. It is a compilation of all the data collected over the past three years on over 1500 different makes and models. Every manufacturer and dealer in the industry is represented in this data book. Some of the top manufacturers include Ford, Toyota, Honda, Dodge, Nissan, Chevrolet, Mercedes Benz, and BMW. Toyota is the only Japanese maker listed in this book.
The Automotive News data book has been criticized for being too subjective. The reviews in the publication tend to focus on how cars sold by a particular make are doing, instead of looking at how they are performing overall in the industry. This kind of consumer review does not account for the many factors that are considered when making a buying decision. These factors include fuel efficiency, reliability, sales tax, quality, and warranty. When a company’s business depends on good data from sources such as the Automotive News book, then it is imperative that the data provided is reliable.
Many critics of the Automotive News data book point out that this publication tends to favor Japanese manufacturers. The reason for this is that many automobile makers have failed in North America, leading to reduced demand and lower prices. Sales of Japanese vehicles have also seen a decrease over the past few years, which have led many experts to label them as being "childish" in their ability to compete with other manufacturers.
Critics also point out that the data is largely useless due to the fact that there are so many different makes and models available in the market today. If you want to get hold of this book for your purposes, then you will have to rely on the internet for your research. You can find an Automotive News data book from various sources online. Most of these websites would require that you subscribe to their newsletter in order to get the book. The Automotive News data book is a great reference tool if used properly.